Goh Jia Yih (0342839)

  Design Principles 28/03/2022 - 01/07/2022 / Week 1 - Week 14 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Final Compilation & Reflection Exercises Exercise 1- Contrast & Gestalt Theory Figure 1.0: Final Contrast Design Figure 1.1: Final Gestalt Theory Design Exercise 2- Emphasis & Movement Figure 1.2: Final Emphasis Design Figure 1.3: Final Movement Design Exercise 3- Harmony & Symbol Figure 1.4: Final Harmony Design Figure 1.5: Final Pictorial Symbol Design Project 1 Self- Portrait Figure 1.6: Final Self- Portrait Design- "Be You" Project 2 Sense of Place Figure 1.7: Final Sense of Place Design- "Sparks" Project 3 Visual Analysis- Reduced Inequality Figure 1.8: Final Project Design- "The Ideal City" Final Reflection What have I learnt in this module? I learned not only different design principles but also how to apply them effectively in my designs to better convey a message...

  Design Principles 06/06/2022 - 01/07/2022 / Week 11 - Week 14 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Final Project   Week 11  8: Visual Analysis Visual Analysis is a method of understanding design that focuses on the visual elements and principles. In a strictest way it can be defined as a description and explanation of visual structure for its own sake. Although, its actual purpose can also help people understanding the designer intention and also better understand how the design communicate ideas, content or meaning.  Phases of Visual Analysis: Phase 1: Observation The observation phase is about looking, thinking, and finding good language to communicate what you notice. Phase 2: Analysis Analysis requires you to think about your observations and try to make statements about the work based on the evidence of your observations. Also,  think about how specific visual elements that you'v...

  Design Principles 23/05/2022 - 03/06/2022 / Week 9 - Week 10 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Project 2 Week 9  7: Sense of Place Being observant means to pay attention to our surroundings, and be analytical about them.  Observation  can be an effective way to get ideas. Observing = An active act of obtaining information through our senses.  Sense of Place  describes our relationship with places, expressed in different dimensions of human life: emotions, biographies, imagination, stories, and personal experiences. Project 2 Sense of Place Visual Research   Figure 1.0: Room sunset ver. https://pin.it/6hOZGdt Figure 1.1: Place to Be https://pin.it/6bxlmLu Figure 1.2: Marzo https://pin.it/69zLgEV Idea Exploration Sketches Figure 1.4: Sketches I made two sketches for different ideas. The first one is the fireworks I watched on the night of August 31, 2020 with my favorite pers...

  Design Principles 09/05/2022 - 20/05/2022 / Week 7 - Week 8 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Project 1 Week 7  6: Self- Portrait Self: How I see myself How others see me My experiences My interests My thoughts A Self- Portrait  is a self representation in the form of a drawing/ painting /sculpture /design. It is a visual depiction of the self.   A self-portrait artwork represents the designer/artist. It’s not necessarily about creating a realistic image but an exercise in self- exploration. Project 1 Self- Portrait Visual Research   Figure 1.0: Inspiration 1 https://pin.it/4r9PR0B Figure 1.1: Inspiration 2 https://pin.it/1RgnPzw Figure 1.2: Inspiration 3 https://pin.it/1wxvRQY Based on these three inspirations, I wanted to create a design with warm colours that mirrored my heart. Although the faces in these self-portraits are not directly or clearly portrayed, they could reveal the au...