Goh Jia Yih (0342839)

Design Principles 25/04/2022 - 06/05/2022 / Week 5 - Week 6 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Exercise 3 Week 5  4: Harmony & Unity Harmony is the principle of art that creates cohesiveness by stressing the similarities of separate but related parts. It becomes monotony without variety. Color palettes or similar textures can create a sense of unity between different components.  Unity refers to the repetition of particular elements (colors/shapes/material) throughout the design. Unity occurs when these elements are composed in such a way that they are balanced and give a sense of oneness, creating a theme. Scale and Proportion are both design elements that have to do with size. Scale refers to the size and dimension of figures and forms relative to a specific unit of measure. Proportion refers to the size of parts of an object in relationship to other parts of the same object.   Week 6  5:  Symbol, Word a

  Illustration and Visual Narrative 28/03/2022 - 29/04/2022 / Week 1 - Week 5 Goh Jia Yih / 0342839 / Bachelor of Mass Communication  (Advertising and Brand Management) Illustration and Visual Narrative/ Exercises Exercise 1 Vormator Challenge For this exercise, we were required to create our own character creatively using 8 of the shapes given which also known as the "Elements".   Figure 1.0 : Template of Vormator Shapes With these eight shapes, I came up with several new ideas. What I mainly wanted to create was an endearing character with characteristics such as kindness, wisdom, and warmth. Figure  1.1 : Draft sketches of the character With a rough idea, I started to try out the sketches in Adobe Illustrator. I attempted to incorporate each of these elements into my characters and experimented with them several times. Figure  1.2 : Experimental process on Adobe Illustrator I experimented with 3 different colour scheme for my character. It was an interesting process, with

Design Principles 11/04/2022 - 22/04/2022 / Week 3 - Week 4 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Design Principles/ Exercise 2 Week 3  2: Balance & Emphasis   Balance  is how the elements within a composition are arranged either symmetrically, asymmetrically, or radially to create the impression of equality in weight or importance.  Symmetrical balance - is mirror image balance. Symmetrical balance can be used when one wishes to achieve a formal design, a sense of structure, a sense of organisation and stability. Asymmetrical balance - is used to describe a kind of balance that is not identical on both sides of a central line i.e. not relying on symmetry, opposite of symmetrical balance. It is more dynamic than symmetrical balance and normally keeps the audience’s attention focused on the visual message. The Golden Ratio- all elements radiate out from a center point in a circular fashion. It has been used for centuries as a guid