Goh Jia Yih (0342839)

  03/10/2022 - 14/10/2022 / Week 6- Week 7  Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Typography/ Task (Text Formatting and Expression/ Task 2) LECTURES Link To Lectures (Week1 to Week6) INSTRUCTIONS Task 2 Text Formatting and Expression By choosing from a list of content, we are tasked to express it typographically. No images are allowed, however some minor graphical elements (line, shade, etc) might be acceptable. We will be using Adobe InDesign to compose and express the text within a given size, while utilizing the knowledge gained in the previous exercises & other modules from the same semester.   Visual Research Figure 1.0: Visual  Research/ 1 Figure 1.1: Visual Research/ 2 Figure 1.2: Visual Research/ 3 Before creating the sketches, I did some visual research to get some ideas and inspiration. I wanted to create a layout design with strong contrast, so from my visual research, I found that a bold application of black was one of

  19/09/2022 - /09/2022 / Week 4- Week  Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Digital Photography and Imaging/ Project 2 Project 2 For this project, we are to create a double exposure image with our own portrait.  Project 2: Double Exposure In the week 5 class, we had the opportunity to go to the studio to take our own portraits. We had the option of using a DSLR camera or a phone with a portrait mood to take the photos. The portrait below was taken with the iPhone 13 portrait mood. Figure 1.0: My Portrait  Figure 1.1: First Attempt Figure 1.2: Second Attempt Final Outcome Figure 1.3: Final Double Exposure Submission in JPEG Project 2: Photo Manipulation Moodboard Figure 1.4: Moodboard for Photo Manipulation Sketches Figure 1.5: Sketches for Photo Manipulation Ideas Figure 1.6: Sketch for Photo Manipulation Idea I tried various sketches, and in the end, after a few discussions with Mr Martin, I settled on the idea of using chilli and

29/08/2022 - 30/09/2022 / Week 1- Week 5 Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Digital Photography and Imaging/ Project 1 Project 1 In this project, we are tasked to make a physical collage design and a digital collage design. The aim is to develop a theme/idea with layers of images using design principles. Project 1A: Physical Collage I decided to use materials gathered from magazines for the pre-composition and try to work them up into a physical collage. Because it was a fashion magazine with a lot of material I could use, I decided to make the theme about women, fashion, and nature. Fig 1.0:  Cut out interesting elements from magazines Fig 1.1: E lements from magazines Pre-Compositions:  Fig 1.2: Pre-Composition #1 Fig 1.3: Pre-Composition #2 Fig 1.4: Pre-Composition #3 After receiving feedback from Mr. Martin on the three pre-compositions, some adjustments were made and the drafts are shown below. Drafts: Fig 1.5: Draft #1 Final