Goh Jia Yih (0342839)

  10/10/2022 - 13/11/2022 / Week 8- Week 11  Goh Jia Yih / 0342839 / Bachelor of Mass Communication (Advertising and Brand Management) Typography/ Task (Type Design & Communication/ Task 3) LECTURES Link To Lectures (Week1 to Week6) INSTRUCTIONS Task 3 Type Design & Communication For this task, we were given a limited number of western alphabets to design based on one of the ten typefaces provided during the task. We should carefully study the font by analysing its anatomical parts. To begin, we created a rough sketch of our ideas, which we then digitised and used to create the font. We were instructed to create a typeface with the hallmarks of a good typeface, including subtlety, character, presence, legibility, and readability. For this task, the letters to be used as characters are: a e t k g r i y m p n ! # , . Type Design As mentioned in the briefing, our font design has to adhere to the typography guidelines and basics. The anatomy of letters is quite complex—every little